People in the background at an outdoor event, with an experimental grain plot in the foreground.

Voices of our partners and customers

Gregor Beckmann,
Cluster Manager DACH, Lely Deutschland GmbH

Cooperation with the German Agricultural Society (DLG) is an important success factor for us. As a company in a dynamic industry, we benefit in particular from the strong network that the DLG offers - a network that brings together knowledge, experience and innovation. The DLG trade fairs are another central component of our cooperation. They offer us an ideal platform to present our products and services to a broad specialist audience, make new contacts and deepen existing relationships. At the same time, we receive valuable feedback and insights into market trends that help us to continuously develop our range.

Gregor Beckmann, Cluster Manager DACH, Lely Deutschland GmbH

"Despite all the digitalisation, agriculture still relies on people and direct interaction. Trade fair appearances are therefore essential for our family business. Trust is built through encounters. We have known this for almost 90 years. DLG Markets and its events are one of our most important partners in this regard. And has been for many years."

Steffen Bersch, CEO, Big Dutchman AG

“CNH has always been a pioneer of agricultural innovation. And we are proud that many world firsts from our iconic brands - Case IH, New Holland, STEYR and Raven - had their world premiere at AGRITECHNICA.”

Gerrit Marx, CEO of CNH Industrial

"We can see how important the topic of digital technologies is for agriculture in the increased cost pressure, the labour shortage and the extreme weather conditions of today. At AGRITECHNICA 2025, we want to discuss with customers and industry representatives how we can tackle these challenges together."

Christoph Grimme, Managing Director of GRIMME Landmaschinenfabrik GmbH & Co. KG

“At AGRITECHNICA, we want to encourage farmers to look to the future. By exchanging ideas with practitioners, everyone involved gains new impetus and expands their network.”

Nicola Lemken, Shareholder LEMKEN GmbH & Co. KG